shana leslie

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A Wordy Business Blog

by Shana Leslie

Advice, tips, and thoughts from one freelance writer to help small businesses everywhere navigate the content marketing maelstrom.

So Many Words, So Little Time

Ack! I've been so busy writing content for other people's businesses that I've neglected my own!

It's been so long since I've posted anything that I'm starting to feel like a hypocrite. I'm forever telling my clients that you have to blog frequently and reliably if you want to build a following.

Have you heard the saying, 'the cobbler's children go without shoes'? Well, my blog has gone barefoot for too long!

In the coming days and weeks, look for helpful topics like "5 things you can do right now to improve your search rankings" and "Common SEO Pitfalls." I'm also considering a series about Google Ranking Factors.

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3 Steps to a Holiday Ready Website

1. Plan Promotions, Email Campaigns

Now is the time to prepare your marketing campaigns, be they ads, promotions, or emails. Look at past years to see what worked best and what didn't work at all. Consider offering one-day only sales, buy one get one free offers, and free shipping days. And it’s time to start working on holiday related content for your email campaigns.

  • Review past holiday campaigns
  • Decide on sales and promotions
  • Create marketing emails

2. Test Performance

Online shoppers will move on in a heartbeat if your page doesn't load quickly. In fact, studies show that as little as a 1 second delay in load time means 7% fewer sales. Test your site’s average response time on multiple browsers (try Pingdom or Web Page Test). Do load tests (simulate high traffic) to see how it affects your site’s response time. These are things your web host should be able to help with.Test Site Performance on:
  • Chrome
  • Internet Explorer
  • Safari

3. Optimize for Mobile

With mobile sales predicted to reach more than $25 billion in 2013 you’d better have your mobile site optimized! Mobile devices create an opportunity for consumers to find you anytime, anywhere. If your website doesn't have a mobile version, talk to your hosting company and find out how to set one up. Make sure your mobile site is functional, easy-to-navigate, and aesthetically pleasing on both Android and Apple devices.

  • Test mobile performance on Android devices
  • Test mobile performance on Apple devices
  • Test navigability and functionality on both types of devices

Follow these 3 easy checklists to make sure your website is ready for the holiday rush!

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 Comments (1) Last comment made 
11/7/2013 5:04:34 AM 
Karen Andersson 11/7/2013 5:04:34 AM 
This is great advice! I'll be passing this link along to our e-commerce customers.

A Wordy Business Blog

Let's face it. It's hell out there in the fight for search engine supremacy.

When Google recently dropped the bomb about their entirely new algorithm, Hummingbird, SEO pros the world over dove for cover, quaking, to await the fallout.
When the smoke cleared, it was clear. Engaging, quality content is more important than ever before.

The phrase "content is king" doesn't begin to cover it. Content is emperor, or more like, "Content is the All-Mighty Supreme Intergalactic Emperor!"

That's where I come in. I have more than 14 years experience in the web industry doing web design, consulting, marketing, content writing and SEO. I have experience working in the B2B arena as well as consumer / retail ecommerce.

Now that content matters more than ever, I can get back to my true love of writing!

No more agonizing over the prominence of a keyword in a meta description. No more tortured twists of phrase to satisfy keyword ratio requirements. I can finally just write content! Of course the technical stuff still matters, it's finally not the focus though!
And I can finally use my years of experience and finely honed skills to help you and your business make the most of your web presence. This blog is where you'll find advice, tips, and thoughts to help navigate the content marketing maelstrom.

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